Are you a business that sells tangible products to your customers? You would have already realized by now that to be in this business (of selling products) for long, you will have to go online (if you haven’t done it yet). However, you will face two critical questions while attempting to sell your products online like:
- Should you sell your products from own website or from marketplaces like Amazon, Flipkart, etc.?
- Should you sell your products from your own website or build your own mobile application?
For the first question above, you will do well to start selling from both – other portals / marketplaces and your own website. Selling from marketplaces have the following benefits:
- Pan India reach and delivery of your products
- Increased trust among your target audience as these platforms are popular and they wouldn’t hesitate before making an online purchase to try out a new product / brand
- Increased visibility and reach through efforts of these marketplaces and the deals they allow you to offer
At the same time, you can also have your products available for purchase on your website – as that would give the customers more trust and enable you to build your brand. You may not be able to sell a lot from your website initially, but, the mere availability of this option will give you results in the long term. Every now and then you will have people who will contact you directly to purchase products from your site. There are many online shoppers who contact the sellers (from marketplaces like Amazon, Flipkart) directly to check the possibility of getting better deals.
So, it’s a win-win situation for you to sell your products from marketplaces as well as from your own website. At Atto Infotech, we have a team of highly qualified professionals who can help you with:
- Product cataloguing, writing of descriptions, and listing on popular marketplaces
- Building your own eCommerce portal with a reliable payment gateway for seamless purchase transactions
Now, let us come to the second question discussed at the start – whether to go for a website or mobile app for selling products. Well, a website is a must for every business to list information about its offerings, history, core team, contact details, and so on. As mentioned above, it does help to sell products via your own website in the long run. There may be different opinions, but you should definitely start selling your products from your website first. Once you get some initial traction and build a loyal customer base, you can build a mobile application (Android, iOS or Windows) to sell those products and provide more intuitive experience to your users.
Why is it so that we are asking you to first go for website and then go for app? Well, online shoppers in India will always expect a business selling products via an app to have a corresponding website for the same purpose – but vice versa may not be true. Even the likes of Amazon, Myntra, Jabong, Flipkart, PayTm, etc. starting selling through their website first and then launched the corresponding online shopping applications for their target customers.
The thing with apps is that unless your consumers are regular buyers, your app may just become a space occupant on their smartphone, and one fine day it may get deleted if your customer faces space constraint on mobile phone. With regards to an ecommerce website for buying products online, your customers can visit the URL anytime and buy products whenever they require.
Of course, a mobile app helps you to build more interaction with your consumers by having in-app notifications, better loyalty programs, and so on. And there are some ready-to-use plug-n-play apps for product cataloguing from the perspective of manufacturers and wholesalers who wish to sell products in bulk to distributors or retailers. For them, may be a mobile app becomes mandatory.
You can get in touch with our team at Atto Infotech, and they will be able to explain you further details and help you to take the right decision for your business – with regards to the platform to use for selling your products. We help in development of highly interactive eCommerce websites for selling your products in the most effective manner. We also build all kinds of mobile applications to sell products like apparels, jewellery, food items, electronics, and a lot more.
We also have our own product cataloguing app useful for businesses in the jewellery industry, apparels industry and so on. Get in touch with us to know more!