Merwans

Merwans Confectioners is a household name in Mumbai’s bakery and confectionery scene, with a legacy dating back to 1930. Founded by Mr. K. M. Irani and Mrs. D. K. Irani, and later rebranded by their son, Mr. Merwan Irani, the company has grown into a trusted brand offering premium baked goods at affordable prices.

With over 27 outlets across Mumbai, Thane, and Navi Mumbai, Merwans is known for its high-quality cakes, pastries, cookies, and signature products such as Mawa Cakes, Surti Butter, and Khari.

Merwans partnered with Attoinfotech to create a robust and modern digital presence through the development of their official website, Merwans.co.in.

The goal was to build a user-friendly, informative, and scalable web platform that would:

• Strengthen brand visibility online.
• Showcase Merwans’ heritage and range of products.
• Provide customers with a seamless browsing and ordering experience.
• Support future scalability for e-commerce and customer engagement features.
  

1. Digital Branding: Reflect the brand’s legacy, trust, and craftsmanship through a modern yet classic design.
2. Product Showcasing: Present the wide range of bakery products with visually appealing layouts and clear categorization.
3. Online Ordering: Enable customers to explore and order products conveniently.
4. Store Locator: Display the 27+ outlet locations with easy navigation and contact details.
5. Customer Engagement:  Introduce features like account creation, login, and order tracking for repeat customers.